Bueno, eso puede estar cambiando. Dado que a la mayoría nos motiva más la consecuencia inmediata que la posibilidad futura, dos egresados de Harvard tuvieron una idea novedosa que pretende hacer que la gente que se propuso hacer ejercicio, realmente lo haga. La idea, ahora ya institucionalizada en una empresa llamada Gym-Pact, es un mecanismo que aumenta el costo de la membresía si la persona no visita el gimnasio al ritmo al que se había comprometido.
Aquí la información:
... That's the main idea behind Gym-Pact, a new company in Boston that partners with local vendors to offer discounts to consumers in exchange for weekly workout commitments. If you fulfill your commitment and attend the gym as promised, you get to skate along at reduced rates. But, if you choose to loaf and skip your agreed upon workouts, you're penalized at least $10 per day.
Gym-Pact is the bright idea of two 2010 Harvard grads, Yifan Zhang and Geoff Oberhofer, who were inspired by a lesson from their behavioral economics class: "[P]eople are more motivated by immediate consequences than by future possibilities." According to Zhang and Oberhofer, because many gym fees are paid for up front, people tend to give up on working out fairly easily, as they consider the cost sunk regardless of whether they go. But by instituting an immediate daily cost, the motivation behind the penalty drastically increases...
Aquí la fuente.
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