Aquí parte de la explicación:
... One of the oldest ruses in marketing is to create a controversy that generates more exposure through newspaper column-inches than you could hope to buy through conventional advertising...
In this spirit, the writers of "Top Gear" scripted a two-minute section of this week’s programme in which the braying presenters made a series of rude comments about Mexico. Richard Hammond, one of the show's presenters, observed that Mexican sports cars were like Mexicans themselves: "lazy, feckless, flatulent, overweight, leaning against a fence asleep looking at a cactus with a blanket with a hole in the middle on as a coat." In case the ploy wasn’t obvious enough, they ended by saying that they wouldn’t get any complaints, “because at the Mexican embassy, the ambassador’s going to be sitting there [asleep] with a remote control... They won’t complain, it’s fine.”
Of course, the Mexican ambassador did complain... The tired old programme has now got itself a mention in every British newspaper. Mission accomplished.
Aquí la fuente.
¿Y si la próxima ocasión evitamos caer en su juego y hacemos caso omiso?
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