A professor at the University of Wisconsin, Eau Claire, recently looked at the returns on publicly traded firms that ran Super Bowl advertisements, which are going for $3 million for 30 seconds this year. He found that companies that buy commercial time—like, say, Budweiser—beat the performance of the S&P 500 around the time of the game in 10 out of 12 years by a small but significant percentage.Aquí el artículo.
Otros estudios también muestran que si el anuncio gusta al auditorio, las acciones de la empresa anunciante tienden a tener un mejor desempeño después del juego.
The study examined 529 commercials that aired during 17 Super Bowls from 1989-2005, and found that investors favored stocks of firms that aired likeable Super Bowl commercials.
Aquí el estudio.