21 de diciembre de 2009

Tiger Woods y Enron

Frank Rich, columnista del New York Times, señala que la persona del año, para él, es Tiger Woods.

El premio no se lo otorga por sus conductas y prácticas, sino por el simbolismo del caso y lo que nos dice sobre las vidas de las personas que, por razones desconocidas, la sociedad les pone el título de 'role models'.

Aquí su editorial
.

No obstante, lo que más me llamó la atención de su artículo es su planteamiento en torno a las similitudes entre Tiger Woods y el ascenso y derrumbe de la empresa Enron que durante muchos años fue considerada una de las mejores empresas del mundo y que en 2001 se declaró en bancarrota por estar construida sobre un castillo de naípes contables.

Aquí varias párrafos (el subrayado es mío):

... Indeed, if we go back to late 2001, the most revealing news story may have been unfolding not in New York but Houston — the site of the Enron scandal. That energy company convinced financial titans, the press and countless investors that it was a business deity. It did so even though very few of its worshipers knew what its business was. Enron is the template for the decade of successful ruses that followed, Tiger’s included.

What makes the golfing superstar’s tale compelling, after all, is not that he’s another celebrity in trouble or another fallen athletic “role model” in a decade lousy with them. His scandal has nothing to tell us about race, and nothing new to say about hypocrisy. The conflict between Tiger’s picture-perfect family life and his marathon womanizing is the oldest of morality tales.

What’s striking instead is the exceptional, Enron-sized gap between this golfer’s public image as a paragon of businesslike discipline and focus and the maniacally reckless life we now know he led. What’s equally striking, if not shocking, is that the American establishment and news media — all of it, not just golf writers or celebrity tabloids — fell for the Woods myth as hard as any fan and actively helped sustain and enhance it.

People wanted to believe what they wanted to believe...


...