7 de abril de 2010

Nunca escuches a los clientes

Mark Cuban, empresario norteamericano exitoso y dueño de los Mavericks de Dallas, ofrece en su blog (Blog Maverick) un consejo contraintuitivo útil para quienes administran alguna empresa:

Nunca escuches a los clientes.

Aquí las frases relevantes:

... I’m working with a company that at one point had a product that was not only best in class, but also technically far ahead of its competition. It created a better way of offering its service and customers loved it and paid for it. Then it made a fatal mistake. It asked its customers what features they wanted to see in the product and they delivered on those features...

... Entrepreneurs always need to be reminded that its not the job of their customers to know what they don’t know. In other words, your customers have a tough enough time doing their jobs...

... Instead, part of every entrepreneurs job is to invent the future. I also call it “kicking your own ass”. Someone is out there looking to put you out of business. Someone is always out there who thinks they have a better idea than you have. A better solution than you have. A better or more efficient product than you have. If there is someone out there who can “kick your ass” by doing it better, its part of your job as the owner of the company to stay ahead of them and “kick your own ass” before someone else does...



Aquí la entrada original.

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